The Stanley Quencher has enjoyed an impressive and growing dominant market presence. It has garnered attention on seemingly every front, from TikTok, to Saturday Night Live, to collabs with brands like Messi, Barbie and Caitlin Clark - all born from the devoted consumers that discovered it.
The Cross Bottle product was born of the opportunity to provide a hydration experience that fit seamlessly with the consumers existing all-day carry gear.
To make the product fit this use case, we created a non-round vacuum vessel to fit comfortably against the body, in or out of a bag. The bottle is leak-proof and maintains the beloved straw sipping interface of the Quencher.