The Stanley Quencher enjoyed an impressive and growing dominant market presence. It garnered attention on seemingly every front, from TikTok, to Saturday Night Live, to collabs with brands like Messi, Barbie and Caitlin Clark - all born from the devoted consumers that discovered it.
As Design Director, I led the design team in defining the product for the use case, where we created a vessel to fit comfortably against the body, in or out of a bag. This required that we develop a non-round vacuum bottle, a technically challenging hurdle we overcame with close collaboration with our factory partners.
The bottle is leak-proof and maintains the beloved straw sipping interface of the Quencher. The Cross Bottle product was born of the opportunity to provide a hydration experience that fit seamlessly with the consumers existing all-day carry gear.